Meet The Leadership Team

Peter Russell

Business and Strategic Lead

Pete Szabo

Technology and Architecture Lead

Richard Perkins

Data and Development Lead

Peter Russell

Business & Strategic Lead

Peter’s experience and skills focus on helping align the objectives and deliverables between the technical side of the business and the marketing functions. This ensures that functional requirements and design are aligned to technical delivery for clients. Previous experience includes heading up customer strategy at Towers Watson Marketing Sciences, where he delivered projects including the launch strategy for new D2C insurance operation in China for a top 3 global insurer, multiple Adobe Campaign implementations as well as a customer segmentation project for a top 3 direct UK insurer. Prior to that he spent 11 years heading up data and analytical teams within WPP, Publicis and Omnicom marketing groups where he was responsible for the development and delivery of data driven marketing strategies, hosted CRM and campaign management solutions for numerous international blue chip clients including BAT, Nokia, L’Oreal, Prudential, P&G, Renault, LG Electronics, HP, RBS, Citibank, Zurich Insurance and 3 mobile

Pete Szabo

Technology & Architecture Lead

Over 25yrs of in-market experience brings extensive understanding of designing and implementing data warehouse and campaign management solutions as well as building Single Customer views to incorporate both on-line and off-line customer data to drive complex event driven campaigns. Pete is an enterprise architect and has designed and implemented numerous AC solutions over the last 6 years as well as leading the technical integration of channels and systems into AC. Previous experience includes the heading up the data and technology offering at Towers Watson Marketing Sciences. Prior to that he was Data Director at dunnhumby for their Tesco and FMCG solutions before moving on to lead the technical consulting practice.  During this time he built a new delivery solution to supply all customer insight, campaign and reporting for Tesco as well as working for a number of other high profile clients including British Airways and Vodafone. He brings a depth of consulting and operational experience across a number of industries including Financial Services, Telecommunications, Government, Utilities, Leisure and Travel.

Richard Perkins

Data & Development Lead

Richard heads up Database Development and Campaign Management at IMS. He is responsible for leading the solution delivery and configuration across all Adobe Campaign implementations / projects. Richard has implemented and configured numerous AC solutions over the past 7 years – covering all aspects of solution design, channel and other external system integrations. Previously whilst at Towers Watson he headed up the data solutions team where he also designed and implemented data management solutions to support detailed analytics and MI projects for multi-national clients including Sky, Aviva, Ageas and various other insurance companies.

 

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