Pete leads the Data and Technology offering at IMS and is responsible for the design and development of all client solutions supporting; Campaign Management, Analysis and MI. He also leads the Campaign Management practice. Pete has over 20 years experience in marketing and has specialised in Database Marketing for the last 16 years. He has extensive experience in designing and operating data warehouse and campaign management solutions as well as building Single Customer views to incorporate both on-line and off-line customer data to drive complex event driven campaigns.
Formerly, at Towers Watson, Pete was a founding member of the Marketing Sciences management team there and helped build Marketing Sciences data and technology capabilities from the ground up.
Prior to joining TW Marketing Sciences, Pete was Data Director at dunnhumby for their Tesco and FMCG solutions before moving on to lead the technical consulting practice. During this time he built a new delivery solution to supply all customer insight, campaign and reporting for Tesco as well as working for a number of other high profile clients including British Airways and Vodafone.
He has a depth of consulting and operational experience across a number of industries including Financial Services, Telecommunications, Government, Utilities, Leisure and Travel.